Fresh Minds

Brand Identity Design

I was one of two designers involved in the rebrand of Fresh Minds, a mental health brand in New Zealand that operates under the ProCare umbrella.

At Fresh Minds, we embrace evolution, growth, and positive change, and we wanted our visual identity to reflect the same energy and fresh perspective that our team brings to their work. Our aim was to create a brand that truly represents the positive outcomes we deliver, capturing the essence of what it's like to engage with Fresh Minds and experience improved wellbeing.

We are committed to being a safe and empowering space for everyone, where people feel heard and their needs are met with sensitivity. The refreshed visual brand builds on our existing identity, retaining the use of gradients but incorporating warmer, friendlier, and more distinctive colours.